/* =============================================================
   1. Tokens
   ============================================================= */
:root {
  --bg: #0C0D10;
  --surface: #17181B;
  --surface-2: #1F2023;
  --ink: #EDE8DE;
  --ink-dim: #A9A49A;
  --bronze: #9C7A45;
  --bronze-bright: #C79A52;
  --champagne: #D9C9A3;
  --graphite: #5B5D63;
  --line: rgba(237, 232, 222, 0.1);

  --serif: "Fraunces", "Georgia", serif;
  --sans: "General Sans", "Inter", -apple-system, sans-serif;

  --ease-out: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-soft: cubic-bezier(0.25, 0.46, 0.45, 0.94);

  --gutter: clamp(1.25rem, 4vw, 4rem);
  --maxw: 1180px;
}

/* =============================================================
   2. Reset & base
   ============================================================= */
*, *::before, *::after { box-sizing: border-box; margin: 0; }
html { -webkit-text-size-adjust: 100%; tab-size: 2; scroll-behavior: smooth; }
body {
  background: var(--bg);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: clip;
  overscroll-behavior-y: none;
}
img, svg, video { display: block; max-width: 100%; }
img { height: auto; }
button { font: inherit; color: inherit; cursor: pointer; border: 0; background: none; }
a { color: inherit; text-decoration: none; }
p { text-wrap: pretty; }
h1, h2, h3, h4 { font-family: var(--serif); text-wrap: balance; line-height: 1.08; letter-spacing: -0.01em; font-weight: 500; }
::selection { background: var(--bronze); color: var(--bg); }
:focus-visible { outline: 2px solid var(--bronze-bright); outline-offset: 3px; border-radius: 3px; }

.skip-link {
  position: fixed; top: -100px; left: 1rem;
  padding: .6rem 1rem; background: var(--champagne); color: var(--bg);
  z-index: 9999; border-radius: 4px; font-weight: 600;
}
.skip-link:focus { top: 1rem; }

/* =============================================================
   3. Utilities
   ============================================================= */
.container { max-width: var(--maxw); margin: 0 auto; padding: 0 var(--gutter); }
.eyebrow {
  display: inline-flex; align-items: center; gap: .6rem;
  font-family: var(--sans); font-size: .78rem; letter-spacing: .14em;
  text-transform: uppercase; color: var(--bronze-bright); font-weight: 600;
  margin-bottom: 1.1rem;
}
.eyebrow::before { content: ""; width: 22px; height: 1px; background: var(--bronze-bright); }
.section { padding: clamp(4rem, 9vw, 8rem) 0; }
.section--alt { background: var(--surface); }
.sr-only {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0;
}

/* =============================================================
   4. Typography
   ============================================================= */
.h-xl { font-size: clamp(2.4rem, 5.4vw, 4.6rem); }
.h-lg { font-size: clamp(2rem, 3.6vw, 3.1rem); }
.h-md { font-size: clamp(1.4rem, 2vw, 1.8rem); }
.lede { font-size: clamp(1.05rem, 1.4vw, 1.25rem); color: var(--ink-dim); max-width: 46ch; }

/* =============================================================
   5. Components
   ============================================================= */
.btn {
  display: inline-flex; align-items: center; gap: .6rem;
  padding: 1rem 1.9rem; border: 1px solid var(--bronze);
  color: var(--ink); font-weight: 600; font-size: .95rem;
  border-radius: 2px; transition: background .35s var(--ease-out), color .35s var(--ease-out), border-color .35s var(--ease-out), transform .35s var(--ease-out), box-shadow .35s var(--ease-out);
  position: relative;
}
.btn:hover { background: var(--bronze); color: var(--bg); transform: translateY(-3px); box-shadow: 0 12px 24px -8px rgba(156,122,69,.55); }
.btn:active { transform: translateY(-1px); }
.btn--solid { background: var(--bronze); color: var(--bg); }
.btn--solid:hover { background: var(--bronze-bright); border-color: var(--bronze-bright); transform: translateY(-3px); box-shadow: 0 14px 28px -8px rgba(199,154,82,.6); }

.seal {
  width: 34px; height: 34px; border: 1px solid var(--bronze);
  border-radius: 50%; display: grid; place-items: center;
  font-family: var(--serif); font-size: .72rem; letter-spacing: .04em;
  color: var(--bronze-bright); flex: none;
}

.card {
  background: var(--surface); border: 1px solid var(--line);
  padding: clamp(1.6rem, 3vw, 2.4rem); border-radius: 3px;
}

/* =============================================================
   6. Sections
   ============================================================= */

/* --- Nav --- */
.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 500;
  padding: 1.3rem 0; background: linear-gradient(to bottom, rgba(12,13,16,.92), transparent);
}
.nav .container { display: flex; align-items: center; justify-content: space-between; gap: 1rem; }
.nav-brand { display: flex; align-items: center; gap: .7rem; font-family: var(--serif); font-size: 1.1rem; }
.nav-links { display: none; gap: 2rem; font-size: .9rem; color: var(--ink-dim); }
.nav-links a:hover { color: var(--bronze-bright); }
@media (min-width: 960px) { .nav-links { display: flex; } }

/* --- Hero --- */
.hero {
  min-height: 100svh; display: flex; align-items: center;
  padding-top: 6rem; padding-bottom: 4rem;
  position: relative;
  background:
    radial-gradient(ellipse 80% 60% at 50% -10%, rgba(156,122,69,.16), transparent 60%),
    var(--bg);
}
.hero::after {
  content: ""; position: absolute; inset: 0; pointer-events: none; opacity: .5;
  background-image:
    linear-gradient(var(--line) 1px, transparent 1px),
    linear-gradient(90deg, var(--line) 1px, transparent 1px);
  background-size: 64px 64px;
  mask-image: linear-gradient(to bottom, black, transparent 70%);
}
.hero-grid { position: relative; z-index: 2; display: grid; gap: 3rem; align-items: center; grid-template-columns: 1fr; }
@media (min-width: 960px) { .hero-grid { grid-template-columns: 1.15fr .85fr; } }
.hero-inner { max-width: 620px; }
.hero-title { margin-bottom: 1.6rem; }
.hero-cta-row { display: flex; flex-wrap: wrap; align-items: center; gap: 1.4rem; margin-top: 2.4rem; }
.hero-note { font-size: .85rem; color: var(--graphite); }
.hero-photo {
  border: 1px solid var(--bronze); border-radius: 3px; overflow: hidden;
  max-width: 380px; margin: 0 auto;
  box-shadow: 0 30px 60px -20px rgba(0,0,0,.5);
}
.hero-photo img { aspect-ratio: 4/5; object-fit: cover; width: 100%; }

/* --- Identificación --- */
.identificacion .container { max-width: 860px; }
.identificacion .body-text { font-size: clamp(1.05rem, 1.6vw, 1.3rem); color: var(--ink-dim); margin-top: 1.3rem; }

/* --- Transformación --- */
.transform-grid {
  display: grid; gap: 1.5rem; margin-top: 3rem;
  grid-template-columns: 1fr;
}
@media (min-width: 720px) { .transform-grid { grid-template-columns: 1fr 1fr; } }
.transform-col { padding: 2.2rem; border: 1px solid var(--line); border-radius: 3px; }
.transform-col--after { border-color: var(--bronze); background: linear-gradient(180deg, rgba(156,122,69,.08), transparent); }
.transform-label { font-family: var(--sans); font-size: .8rem; text-transform: uppercase; letter-spacing: .1em; color: var(--graphite); margin-bottom: 1.2rem; display: block; }
.transform-col--after .transform-label { color: var(--bronze-bright); }
.transform-col ul { list-style: none; display: flex; flex-direction: column; gap: 1rem; }
.transform-col li { padding-left: 1.4rem; position: relative; color: var(--ink-dim); }
.transform-col--after li { color: var(--ink); }
.transform-col li::before { content: "—"; position: absolute; left: 0; color: var(--bronze); }

/* --- Método photo --- */
.metodo-photo { margin-top: 2.5rem; border: 1px solid var(--line); border-radius: 3px; overflow: hidden; }
.metodo-photo img { aspect-ratio: 16/9; object-fit: cover; width: 100%; filter: grayscale(.15) contrast(1.03); }

/* --- Timeline --- */
.trayectoria-grid { display: grid; gap: 2.5rem; margin-top: 3rem; grid-template-columns: 1fr; align-items: start; }
@media (min-width: 960px) { .trayectoria-grid { grid-template-columns: 1.3fr .7fr; } }
.ig-embed { position: sticky; top: 6rem; display: flex; justify-content: center; }
.ig-embed iframe { border-radius: 3px !important; }
.timeline { position: relative; padding-left: 2rem; border-left: 1px solid var(--line); margin-top: 0; }
.timeline-item { position: relative; padding-bottom: 2.4rem; opacity: 0; transform: translateX(-16px); transition: opacity .7s var(--ease-soft), transform .7s var(--ease-soft); }
.timeline-item.is-visible { opacity: 1; transform: translateX(0); }
.timeline-item:last-child { padding-bottom: 0; }
.timeline-item::before {
  content: ""; position: absolute; left: -2.44rem; top: .35rem;
  width: 10px; height: 10px; border-radius: 50%; background: var(--bronze);
  box-shadow: 0 0 0 4px var(--bg), 0 0 0 5px var(--line);
}
.timeline-year { font-family: var(--serif); color: var(--bronze-bright); font-size: 1.1rem; margin-bottom: .5rem; display: block; }
.timeline-item p { color: var(--ink-dim); font-size: .96rem; max-width: 62ch; }

/* --- Clientes --- */
.clientes-grid {
  margin-top: 2.6rem; display: flex; flex-wrap: wrap; gap: 2.6rem 3.2rem; align-items: center;
}
.clientes-grid img { height: 42px; width: auto; opacity: .75; filter: grayscale(1) brightness(1.6); transition: opacity .3s, filter .3s; }
.clientes-grid img:hover { opacity: 1; filter: grayscale(0) brightness(1); }

/* --- Media --- */
.media-grid { margin-top: 2.4rem; display: grid; gap: 1.2rem; grid-template-columns: 1fr; }
@media (min-width: 720px) { .media-grid { grid-template-columns: 1fr 1fr; } }
.media-card {
  display: flex; align-items: center; gap: 1rem; padding: 1.6rem 1.8rem;
  border: 1px solid var(--line); border-radius: 3px; transition: border-color .3s, transform .3s;
}
.media-card:hover { border-color: var(--bronze); transform: translateY(-2px); }
.media-icon { width: 42px; height: 42px; border-radius: 50%; border: 1px solid var(--bronze); display: grid; place-items: center; flex: none; color: var(--bronze-bright); }
.media-card span { font-weight: 600; font-size: .98rem; }

/* --- Método --- */
.metodo-grid {
  display: grid; gap: 1px; background: var(--line); margin-top: 3rem;
  border: 1px solid var(--line); grid-template-columns: 1fr;
}
@media (min-width: 720px) { .metodo-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1280px) { .metodo-grid { grid-template-columns: repeat(4, 1fr); } }
.metodo-item { background: var(--bg); padding: 2.4rem 2rem; }
.metodo-letra { font-family: var(--serif); font-size: 2.6rem; color: var(--bronze); line-height: 1; margin-bottom: 1rem; }
.metodo-item h3 { font-size: 1.15rem; margin-bottom: .7rem; }
.metodo-item p { color: var(--ink-dim); font-size: .95rem; }

/* --- Sobre --- */
.sobre-grid { display: grid; gap: 3rem; align-items: start; }
@media (min-width: 960px) { .sobre-grid { grid-template-columns: 1.1fr .9fr; } }
.sobre-text p { color: var(--ink-dim); margin-top: 1.2rem; font-size: 1.05rem; }
.sobre-text em { color: var(--champagne); font-style: normal; }
.sobre-side { display: flex; flex-direction: column; gap: 1.4rem; }
.sobre-photo { border: 1px solid var(--bronze); border-radius: 3px; overflow: hidden; }
.sobre-photo img { aspect-ratio: 4/5; object-fit: cover; width: 100%; }
.libro-card { display: flex; gap: 1.2rem; align-items: center; }
.libro-cover {
  width: 78px; height: 112px; flex: none; border-radius: 2px;
  border: 1px solid var(--bronze); object-fit: cover;
}
.libro-info h4 { font-size: 1rem; margin-bottom: .5rem; }
.libro-info a { color: var(--bronze-bright); font-size: .9rem; font-weight: 600; }
.libro-info a:hover { text-decoration: underline; }

.marcas-estrategicas { margin-top: 3.5rem; padding-top: 2.6rem; border-top: 1px solid var(--line); }
.clientes-grid--small img { height: 30px; opacity: .55; }
.clientes-grid--small img:hover { opacity: .85; }

/* --- Servicios --- */
.servicios-grid { display: grid; gap: 1.4rem; margin-top: 3rem; grid-template-columns: 1fr; }
@media (min-width: 960px) { .servicios-grid { grid-template-columns: repeat(3, 1fr); } }
.servicio-card { display: flex; flex-direction: column; height: 100%; }
.servicio-formato { font-size: .78rem; text-transform: uppercase; letter-spacing: .08em; color: var(--bronze-bright); margin-bottom: .9rem; }
.servicio-card h3 { font-size: 1.3rem; margin-bottom: .9rem; }
.servicio-card p { color: var(--ink-dim); font-size: .95rem; flex: 1; }
.servicio-para { margin-top: 1.2rem; padding-top: 1.2rem; border-top: 1px solid var(--line); font-size: .85rem; color: var(--graphite); }
.servicios-nota { margin-top: 2.2rem; color: var(--graphite); font-size: .9rem; }

/* --- Librería / Blog --- */
.mini-cta-grid { display: grid; gap: 1.4rem; margin-top: 2.4rem; }
@media (min-width: 720px) { .mini-cta-grid { grid-template-columns: 1fr 1fr; } }

/* --- Puente Redaxion --- */
.puente {
  border-top: 1px solid var(--line); border-bottom: 1px solid var(--line);
  padding: 2rem 0;
}
.puente .container { display: flex; flex-wrap: wrap; gap: 1rem 2rem; align-items: center; justify-content: space-between; }
.puente-texto { color: var(--graphite); font-size: .95rem; }
.puente a { color: var(--bronze-bright); font-weight: 600; }
.puente a:hover { text-decoration: underline; }

/* --- Contacto / Footer --- */
.contacto { text-align: center; }
.contacto .container { max-width: 620px; }
.contacto .lede { margin: 1rem auto 2.2rem; }
.footer { padding: 3rem 0 2.5rem; border-top: 1px solid var(--line); }
.footer .container { display: flex; flex-wrap: wrap; gap: 1rem; align-items: center; justify-content: space-between; font-size: .85rem; color: var(--graphite); }
.footer a:hover { color: var(--bronze-bright); }

/* =============================================================
   7. Effects
   ============================================================= */
.reveal { opacity: 0; transform: translateY(28px); transition: opacity .8s var(--ease-soft), transform .8s var(--ease-soft); }
.reveal.is-visible { opacity: 1; transform: translateY(0); }
html:not(.is-ready) .reveal, html:not(.is-ready) .timeline-item { opacity: 1; transform: none; }

/* =============================================================
   8. Responsive helpers already inlined per-component above
   ============================================================= */

/* --- WhatsApp flotante --- */
.wa-float {
  position: fixed; right: 1.4rem; bottom: 1.4rem; z-index: 400;
  width: 58px; height: 58px; border-radius: 50%;
  background: var(--bronze); color: var(--bg);
  display: grid; place-items: center;
  box-shadow: 0 10px 30px -8px rgba(0,0,0,.6);
  transition: transform .3s var(--ease-out), background .3s var(--ease-out);
}
.wa-float:hover { background: var(--bronze-bright); transform: translateY(-4px) scale(1.06); }
.wa-float::before {
  content: ""; position: absolute; inset: 0; border-radius: 50%;
  border: 1px solid var(--bronze); animation: wa-pulse 2.4s ease-out infinite;
}
@keyframes wa-pulse {
  0% { transform: scale(1); opacity: .7; }
  100% { transform: scale(1.7); opacity: 0; }
}
@media (prefers-reduced-motion: reduce) { .wa-float::before { animation: none; } }

/* =============================================================
   9. Reduced-motion — only intrusive effects
   ============================================================= */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
}

/* =============================================================
   MÓDULO: Sprint de Captación + Gestión de Ads
   Usa los tokens ya definidos en :root (--bronze, --champagne, --ink, etc.)
   ============================================================= */

/* --- Texto con efecto metalizado (usa tus propios tokens bronze) --- */
.metal-text {
  background: linear-gradient(100deg,
    var(--bronze) 0%, var(--champagne) 20%, var(--bronze-bright) 40%,
    var(--bronze) 55%, var(--champagne) 75%, var(--bronze-bright) 100%);
  background-size: 300% auto;
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  animation: metalShift 7s linear infinite;
}
@keyframes metalShift {
  0% { background-position: 0% 50%; }
  100% { background-position: 300% 50%; }
}
@media (prefers-reduced-motion: reduce) {
  .metal-text { animation: none; background-position: 0% 50%; }
}

/* --- Pricing tiers --- */
.pricing-grid {
  display: grid; gap: 1.4rem; margin-top: 3rem;
  grid-template-columns: 1fr;
}
@media (min-width: 960px) { .pricing-grid { grid-template-columns: repeat(3, 1fr); } }
.pricing-card { position: relative; padding: 2.2rem 1.9rem; transition: border-color .3s var(--ease-out), transform .3s var(--ease-out); }
.pricing-card:hover { transform: translateY(-3px); }
.pricing-card--featured { border-color: var(--bronze); background: linear-gradient(180deg, rgba(156,122,69,.10), transparent); }
.pricing-tag {
  position: absolute; top: 1.4rem; right: 1.4rem;
  font-size: .68rem; letter-spacing: .08em; text-transform: uppercase;
  color: var(--bg); background: var(--bronze-bright);
  padding: .3rem .7rem; border-radius: 20px; font-weight: 600;
}
.pricing-name { font-size: .8rem; text-transform: uppercase; letter-spacing: .08em; color: var(--ink-dim); margin-bottom: 1rem; display: block; }
.pricing-price { font-family: var(--serif); font-size: 2.1rem; color: var(--ink); margin-bottom: .3rem; }
.pricing-price small { font-family: var(--sans); font-size: .95rem; color: var(--ink-dim); }
.pricing-period { font-size: .8rem; color: var(--graphite); margin-bottom: 1.6rem; display: block; }
.pricing-list { list-style: none; display: flex; flex-direction: column; }
.pricing-list li { font-size: .92rem; color: var(--ink-dim); padding: .7rem 0; border-top: 1px solid var(--line); }
.pricing-list li:first-child { border-top: none; }

/* --- Chart --- */
.chart-card { padding: 2.4rem 2.2rem 1.8rem; }
.chart-legend { display: flex; align-items: center; gap: .6rem; font-size: .85rem; color: var(--ink-dim); margin-bottom: 2rem; }
.chart-dot { width: 10px; height: 10px; border-radius: 2px; background: var(--bronze-bright); display: inline-block; }
.chart-bars { display: flex; align-items: flex-end; gap: 1.4rem; height: 200px; }
.chart-col { flex: 1; display: flex; flex-direction: column; align-items: center; justify-content: flex-end; height: 100%; }
.chart-bar {
  width: 100%; max-width: 54px; border-radius: 2px 2px 0 0;
  background: linear-gradient(180deg, var(--bronze-bright), var(--bronze));
  height: 0%; transition: height 1.4s var(--ease-out);
}
.chart-col.is-visible .chart-bar { }
.chart-val { font-size: .8rem; color: var(--bronze-bright); margin-bottom: .6rem; opacity: 0; transition: opacity .6s ease .8s; font-weight: 600; }
.chart-col.is-visible .chart-val { opacity: 1; }
.chart-label { font-size: .78rem; color: var(--graphite); margin-top: .9rem; text-align: center; line-height: 1.4; }

/* --- Add-ons (Email Marketing + Chatbot IA/CRM) --- */
.addons-section { position: relative; overflow: hidden; }
.addons-glow {
  position: absolute; top: -20%; left: 50%; transform: translateX(-50%);
  width: 900px; height: 900px; pointer-events: none; z-index: 0;
  background: radial-gradient(circle, rgba(199,154,82,.14) 0%, transparent 65%);
  animation: addonsPulse 6s ease-in-out infinite;
}
@keyframes addonsPulse {
  0%, 100% { opacity: .6; transform: translateX(-50%) scale(1); }
  50% { opacity: 1; transform: translateX(-50%) scale(1.08); }
}
@media (prefers-reduced-motion: reduce) { .addons-glow { animation: none; } }
.addons-section .container { position: relative; z-index: 1; }
.addons-grid { display: grid; gap: 1.6rem; margin-top: 3rem; grid-template-columns: 1fr; }
@media (min-width: 860px) { .addons-grid { grid-template-columns: 1fr 1fr; } }
.addon-card {
  padding: 2.4rem 2.2rem; display: flex; flex-direction: column;
  border-color: var(--line); transition: border-color .35s var(--ease-out), transform .35s var(--ease-out), box-shadow .35s var(--ease-out);
}
.addon-card:hover { border-color: var(--bronze); transform: translateY(-4px); box-shadow: 0 20px 40px -20px rgba(156,122,69,.4); }
.addon-card--featured { border-color: var(--bronze); background: linear-gradient(165deg, rgba(156,122,69,.10), transparent 60%); }
.addon-tag {
  align-self: flex-start; font-size: .7rem; text-transform: uppercase; letter-spacing: .1em;
  color: var(--bronze-bright); border: 1px solid var(--bronze); border-radius: 20px;
  padding: .35rem .8rem; margin-bottom: 1.2rem; font-weight: 600;
}

/* --- FAQ --- */
.faq-item { border-top: 1px solid var(--line); }
.faq-item:last-child { border-bottom: 1px solid var(--line); }
.faq-q {
  width: 100%; text-align: left; display: flex; justify-content: space-between; align-items: center;
  padding: 1.4rem 0; font-family: var(--serif); font-size: 1.05rem; color: var(--ink);
}
.faq-plus { color: var(--bronze-bright); font-family: var(--sans); font-size: 1.3rem; transition: transform .3s var(--ease-out); flex: none; margin-left: 1rem; }
.faq-item.is-open .faq-plus { transform: rotate(45deg); }
.faq-a { max-height: 0; overflow: hidden; transition: max-height .4s var(--ease-out); }
.faq-a-inner { padding-bottom: 1.4rem; color: var(--ink-dim); font-size: .93rem; line-height: 1.6; }